Information agency Credinform has prepared a ranking of Russian jewellery retailers. The largest enterprises (TOP-10 and TOP-500) in terms of annual revenue were selected according to the data from the Statistical Register and the Federal Tax Service for the available periods (2018-2020). Then the companies were ranged by profitability of sales ratio (Table 1). The company selection and analysis were based on the data from the Information and Analytical system Globas.

Profitability of sales (%) is the share of operating profit in the sales volume of the company. The ratio characterizes the efficiency of the industrial and commercial activity and shows the company’s funds, which remained after covering the cost of production, interest and tax payments.

The rage of ratio’s values within companies of the same industry is defined by the differences in competitive strategies and product lines.

The calculation of practical values of financial indicators, which might be considered as normal for a certain industry, has been developed and implemented in the Information and Analytical system Globas by the experts of Information Agency Credinform, taking into account the actual situation of the economy as a whole and the industries. The practical value of profitability of sales ratio for the jewellery retailers is from 2,04 to 16,56 %%.

For the most full and fair opinion about the company’s financial position, the whole set of financial indicators and ratios of the company should be taken into account.

Table 1. Net profit, revenue, profitability of sales, solvency index Globas of jewellery retailers (ТОP-10)

Name, INN, region	Revenue,million RUB		Net profit (loss),million RUB		Profitability of sales, %		Solvency index Globas
	2019	2020	2019	2020	2019	2020
1	2	3	4	5	6	7	8
LLC ZOLOTO YUGA INN 6164304062 Rostov region	589,0	651,7	122,3	133,7	29,32	36,20	205 Strong
LLC ZOLOTOI INN 7805555551 St. Petersburg	731,9	791,0	177,1	221,3	29,17	30,38	202 Strong
LLC YUVELLA INN 6163095867 Rostov region	877,4	857,8	206,3	239,6	27,45	29,75	215 Strong
LLC ZOLOTO URALA INN 6670352263 Sverdlovsk region	663,1	757,0	120,4	33,9	25,51	27,04	230 Strong
LLC STOLITSA DAIMOND INN 9705071310 Moscow	780,5	877,3	163,3	185,5	21,28	26,90	195 High
LLC M STIL INN 5032231313 Moscow region	6 208,0	7 037,9	416,7	1 256,4	10,92	26,90	224 Strong
LLC BULGARI RUSSIA INN 7710969160 Moscow	1 404,2	1 655,3	-66,3	143,0	2,51	18,21	290 Medium
LLC JEWELLERY HOUSE KRISTALL INN 4824030956 Lipetsk region	2 621,5	2 391,8	7,0	161,2	7,48	13,95	226 Strong
JSC PANCLUB INN 7743765161 Moscow	5 374,8	3 761,6	64,6	-639,6	17,37	3,32	338 Adequate
LLC EPL Diamond Jewelry INN 1435171885 Moscow	1 572,4	1 405,9	83,2	-30,2	6,84	0,88	306 Adequate
Average value for TOP-10 companies	2 082,3	2 018,7	129,5	170,5	17,79	21,35
Average value for TOP-500 companies	88,3	81,4	7,7	10,0	6,38	5,66

growth of indicator in comparison with prior period, decline of indicator in comparison with prior period

In 2020, only two companies from the TOP-10 list have the profitability of sales ratios within the industry average practical value.

The average value of profitability of sales for TOP-10 companies is higher and TOP-500 is lower than the values for the previous year. In 2020, two companies showed the decrease in revenue and five companies demonstrated the decrease in 2019.

At the same time, in 2020, six companies increased revenue and seven companies increased net profit. However, the TOP-10 revenue on average decreased by 3% and the TOP-500-by almost 8%. Along with this, the TOP-10 and TOP-500 profit increased by almost 32% and 30% respectively. Companies with large amount of revenue for 2019 have the largest losses.

In general, during the last 10 years, the growth of average industry indicators of profitability of sales ratio was observed 5 times. The ratio reached its highest values in 2016, and the worst result is shown in 2019 (Picture 1).

Picture 1. Change in average industry values of profitability of sales of jewellery retailers in 2010 – 2019