The tendencies of publishing industry in Russia

newsletter 01/08/2013

Following the results of the first six months of 2013 and according to the Russian Central Institute of Bibliography the total circulation of released books comprised 240 million of copies, which is 7,3% less than the results of six months of the previous year. At the same time the positive tendency is to be noticed in the amount of the titles of the books released: within two quarters of current year 59 000 titles were released, which is 2,3% more in comparison with the similar period of the previous year.

Nowadays the publishing industry all over the world is in the recession. However, despite the negative tendencies, one can notice the positive dynamics in the amount of titles released in Russia within the first six months of 2013, although it is accompanied by the decline in number of copies. An average book circulation in Russia has decreased by 4,3% comparing with the previous six months and comprised 4 173 copies instead of 4 361. Moscow and Saint Petersburg publishing houses are traditional leaders of the industry. Cumulative percentage of circulation of the two main cities of Russia comprises 83,4% of the total release number countrywide, whereas 78,5% is accounted for by Moscow. It’s necessary to mention Rostov region as a leader among regions, which continues to make the top three, notwithstanding permanent decline in the number of released production. Then follow Volgogradskaya, Voronezhskaya and Nizhegorodskaya regions. Among regions haven’t made top ten, it’s worth noting Tambovskaya region, the Mary-El Republic, the Republic of Khakassia, the Republic of Karelia, which managed to improve their showings in comparison with the previous periods.

On the whole the above-described situation is standard for many countries nowadays. According to opinion of many experts the reasons of decline in demand on printed literature are demographic crisis, reader’s demand disparity, and also popularity of electronic media and internet resources. All these factors lead to decline in issuing editions. At the same time amid crisis the majority of publishing houses placed their stakes on releasing products with the least cost. Despite the negative tendencies, the amount of bound editions has remarkably increased (0,8% more comparing with the first six months of 2012). Moreover, amid crisis a proportion of re-editions continues to increase (from 35,9% оf the total amount in 2012 to 37% of the total amount in 2013), as their release is less expensive and more reliable. For the moment serial edition holds a steady position, 2/3 of all the editions is accounted for by its proportion.

Talking about the most popular genres, the leading positions are occupied by books which are likely to satisfy public and governmental needs in education. In expired year “non-light literature” (study materials, science literature, reference materials) comprised more than half of released books. Within the first six months of 2013 16 million copies of political, social-economical literature and more than 13 million of science and 19 million of study materials were released.

Among the publishing houses the leaders in amount of released book titles are still “Eksmo” and “AST”, however as for editions their showings have remarkably decreased, although “Eksmo” continues to occupy leading position. The second best in amount of released book titles is “Prosveshcheniye”. Besides, regional higher education institutions editions are also included in the list.

According to Information system GLOBAS-i® of Credinform agency based upon analysis of the financial accounts, the top-three of the largest in turnover Russian publishing houses appears as follows: The Publishing House “Komsomolskaya Pravda”, The Publishing House “Eksmo” and “ARIA-AiF”. At the same time “Eksmo” (books’ issue leader) was allocated to the highest solvency index which characterizes the company as financially stable. The Publishing House “Komsomolskaya Pravda” and “ARIA-AiF” were allocated high solvency index, that is also characterizes these companies as investment attractive.

Newspapers and magazines is the important segment of the publishing activities. Unlike book printing, there are positive tendencies in this field. In 2012 the total circulation of released in the country newspapers increased on 13% in comparison with 2011 and the circulation of released magazines in 2011 increased on 5,7% in comparison with 2010. It’s necessary to mention that in this segment of the market the leading positions are occupied by Moscow publishers. In the general amount of released in 2012 newspapers the proportion of the circulation of the capital issues comprised 41% (in 2011 – 39,6%), and magazines in 2011 – 84%. At the same time the most popular is light literature, however public affairs journalism has essentially reduced the circulation. Thus, the biggest proportion of released newspapers in 2012 is accounted for by popular (28%) and advertising (23%) literature. Then follow public affairs issues (20%), moved from the first position occupied in 2010, having reduced the circulation by 2012 on 54,6%. In 2011 the first position among the magazines are also occupied by illustrated mass issues (18 % of the total circulation) and leisure activities issues (15 % of the total circulation).

According to the statistical research made by one of the ten leading world companies investigating book market – NOP World – Russia ceased to be the most reading nation, having occupied just the seventh position. The first position is occupied by India. It is to be mentioned that a decline in interest in books is the trend not only in Russia, but also in the USA and the UK, that did not reach the top 10. It is hoped, that the culture of reading in our country will regenerate and we will again turn to books as to the essential sources of information and time-honoured wisdom, and the reading a good literature will come back into fashion.

For information on the financial state of Russian and foreign companies, as well as analytical reports on market sectors of Russian industry, you can refer to the daily updated information and analytical system GLOBAS-i® or our Custom Service Department specialists by phones:
+7 (812) 406 8414 (Saint-Petersburg); +7 (495) 640 4116 (Moscow).