Women in business: where it is well to manage for women

вестник 06.03.2015

According to the data of the Information agency Credinform, there are about 5 mln active legal entities registered in Russia. Representatives of the fair sex hold top director’s post or have ownership interest approximately in 27% of companies.

At the regional level, the most of women in business is concentrated in Moscow and Moscow region (27%), St. Petersburg and Leningrad region (9%), as well as in Sverdlovsk region (4%).

Picture 1. Distribution of women-directors by regions of the RF

In the overwhelming majority of cases ladies are directors of enterprises with the legal form Limited Liability Company (75,6%). Also quite often women are found among the leadership in various budgetary and non-budgetary institutions.

By spheres of activity representatives of the fair sex manage to a greater extent in wholesale and retail trade (24% and 11%, respectively), in the field of real estate operations (9,3%), as well as in the sphere of education (8%).

Picture 2. Distribution of women-directors by fields of activity

A number of women involved in traditionally "male" sectors of the economy such as mining, construction and air transportation is mounting yearly. Excellent examples are such companies as Rosneftegaz OJSC, Irkutskaya neftyanaya kompaniya LLC and AK Transaero OJSC.

The way of many women in business can serve as an excellent example not only for other ladies, but also for representatives of the stronger sex. So, for example, Olga Belyavtseva succeeded in rising through the ranks from an Economist at the factory for production of beverages Lebedyansky OJSC to a Member of the Board of directors and co-owner of Progress Capital OJSC engaged in manufacture of baby food and mineral water (TM FrutoNyanya, TM Lipetsky byuvet). According to estimates of the experts of the company Credinform, the share of factory’s products makes 34,3% of the total volume of the Russian baby food market in physical terms.

The example of Natalya Kasperskaya is also interesting. In 1997, together with her husband, she founded the largest Russian company, specializing in the development of protection systems from viruses and spam - Laboratoriya Kasperskogo CJSC. Since 2003 Natalya Kasperskaya is the General director of the Group of companies InfoWatch involved in software development for protection against information leaks.

An excellent example of successful management of traditionally "male" enterprise is the personality of Guzelia Safina. Guzelia Muharyamovna is the Deputy General Director of Taif OJSC, a major domestic holding, that controls about 96% of chemical, petrochemical and oil and gas industries of Tatarstan.

To open their business women need the same documents as men. However, ladies worldwide encounter various obstacles, both formal and informal.

According to «Global ranking of gender entrepreneurship and development», prepared in 2014 by Global Entrepreneurship Development Institute (GEDI) together with the company Dell, the most comfortable countries for the development of women's business are the United States, Australia and Sweden. At the same time 75% of countries, participating in investigation, do not meet even the basic requirements for successful development. Unfortunately, Russia is included - it shares the 18th line of the rating with Turkey. According to the experts, the key problem is women's limited access to external borrowings. Around the world it is much complicated for women-entrepreneurs to get a credit, than for men. And in Turkey the problem is some more serious: 50% of women have no opportunity to open a bank account. The situation in countries of Africa and Asia is worse, they are placed at the bottom of the rating: Malaysia, Jamaica, Nigeria, Morocco, Ghana, India, Uganda, Egypt, Bangladesh and Pakistan.

Source: Investigation of GEDI Institute (in 2014, together with the company Dell). 

Picture 3. Map of the Global ranking of entrepreneurship and development 

Explanation to the diagram: countries on the map are painted in different colors according to the place in the ranking. Thus, dark green color corresponds to a high level of scoring estimate, i.e. the business climate for women is most favorable. Yellow – to an average level, dark orange and red – to the lowest level.

It’s interesting that by bad infrastructure the developing countries show amazingly high figures on the number of companies, which are managed by women. Thus, in Ghana 121 women are accounted for by every hundred men-entrepreneurs, and in African countries 69% of startups are representatives of the fair sex. The experts explain such phenomena by that the developing countries use much more active the every opportunity to stimulate the economic growth.

Completing the pre-holiday release, as a departure from the traditional analytics, we’ll provide interesting statistics. The most frequent names of women leaders in Russia are Elena, Tatyana, Natalya, Olga and Irina, and of men - Aleksandr, Sergey, Vladimir, Andrey and Aleksey. It’s interesting that in Moscow and St. Petersburg most of women leaders are named Elena and the most part of men leaders are with the name Aleksandr. Data source: Information and analytical system Globas-i®.

The Information agency Credinform congratulates beautiful ladies with the International Women's Day and wish all of them the prosperity of business and career, family well-being and success in all undertakings.