Article
Trends in service sector in time of crisis

Information agency Credinform has prepared a review of activity trends of the largest Russian companies of the service sector during the financial crisis of 2008-2009.

The largest service sector companies (washing and dry cleaning of fabric and fur products, hair and beauty salons, funeral services, activities of bath houses and saunas, wellness centers and fitness clubs, social services, pet care, etc.) (ТОP-1000) in terms of annual revenue were selected according to the data from the Statistical Register for the latest available periods (2006 - 2011). The analysis was based on data of the Information and Analytical system Globas.

Number of active companies
Within 2006 - 2011 the number of active companies was growing, however in time of crisis and in the beginning of recovery, the growth rate was decreasing.

 

Picture 1. Dynamics of active companies in 2006 – 2011 Picture 1. Dynamics of active companies in 2006 – 2011

Net assets is a ratio reflecting the real value of company's property. It is calculated annually as the difference between assets on the enterprise balance and its debt obligations. The ratio is considered negative (insufficiency of property), if company’s debt exceeds the value of its property.

The largest company in terms of net assets was JSC LUZHNIKI OLYMPIC COMPLEX, INN 7704077210, Moscow, health and fitness activity. In 2011 net assets of the company amounted to almost 8 billion RUB. In 2018 the indicator amounted to almost 44 billion RUB.

The smallest size of net assets in TOP-1000 had LLC AKVASTAR, INN 1101032480, Komi Republic, washing and dry cleaning of fabric and fur products. The lack of property of the company in 2011 was expressed in negative terms -28 million RUB and in 2018 -2 million RUB.

Within 2006-2011, the average values of TOP-1000 net assets showed the growing tendency, however the growth rate was decreasing (Picture 2).

Picture 2. Change in average net assets value of ТОP-1000 companies in 2006– 2011 Picture 2. Change in average net assets value of ТОP-1000 companies in 2006– 2011

Within 2006 - 2011, the share of ТОP-1000 enterprises with lack of property is decreasing (Picture 3).

Picture 3. The share of enterprises with negative net assets value in ТОP-1000 in 2006 – 2011 Picture 3. The share of enterprises with negative net assets value in ТОP-1000 in 2006 – 2011

Sales revenue
The largest company by sales revenue was also JSC LUZHNIKI OLYMPIC COMPLEX, INN 7704077210, Moscow, health and fitness activity. In 2011 the indicator amounted to more than 2 billion RUB and in 2018 just over 1 billion RUB. In general, the growing trend in sales revenue with decreasing growth rate was observed (Picture 4).

Picture 4. Change in average revenue of TOP-1000 in 2006 – 2011 Picture 4. Change in average revenue of TOP-1000 in 2006 – 2011

Profit and loss
The largest company in terms of net profit was LLC LINDSTROM, INN 7816659619, St. Petersburg, washing and dry cleaning of fabric and fur products. In 2011 the company’s profit amounted to 100 million RUB and in 2018 – 113 million RUB.

Within 2006 – 2011, the average profit values of TOP-1000 showed the decreasing tendency (Picture 5).

Picture 5. Change in average profit (loss) of TOP-1000 in 2006 – 2011 Picture 5. Change in average profit (loss) of TOP-1000 in 2006 – 2011

In 2006 – 2011 the average net profit values of ТОP-1000 showed the growing tendency, along with this the average net loss was increasing (Picture 6).

Picture 6. Change in average net profit/loss of ТОP-1000 in 2006 – 2011 Picture 6. Change in average net profit/loss of ТОP-1000 in 2006 – 2011

Main financial ratios
In 2006 – 2011 the average values of the current liquidity ratio were higher than the recommended values - from 1,0 to 2,0, with growing trend (Picture 7).

The current liquidity ratio (ratio of total working capital to short-term liabilities) shows the sufficiency of company’s assets to meet short-term obligations.

Picture 7. Change in average values of current liquidity ratio of TOP-1000 companies in 2006 – 2011 Picture 7. Change in average values of current liquidity ratio of TOP-1000 companies in 2006 – 2011

Within 2006 - 2011 the growing trend of the average values of ROI ratio with downward trend in the crisis 2009 was observed (Picture 8).

The ROI ratio is calculated as a ratio of net profit to sum of stockholder equity and long-term liabilities and shows the return from equity involved in commercial activities and long-term borrowed funds.

Picture 8. Change in average values of ROI ratio in 2006 – 2011 Picture 8. Change in average values of ROI ratio in 2006 – 2011

Assets turnover ratio is the ratio of sales revenue and company’s average total assets for a period. It characterizes the effectiveness of using of all available resources, regardless the source of their attraction. The ratio shows how many times per year the full cycle of production and circulation is performed, generating the corresponding effect in the form of profit.

n 2006 – 2011 this business activity ratio demonstrated the growing trend (Picture 9).

Picture 9. Change in average values of assets turnover ratio of TOP-1000 companies in 2006 – 2011 Picture 9. Change in average values of assets turnover ratio of TOP-1000 companies in 2006 – 2011

Small businesses
64% of ТОP-1000 companies are registered in the Unified register of small and medium-sized enterprises of the Russian Federal Tax Service. Herein, in 2011 their share in TOP-1000 total revenue was almost 36% (Picture 10).

Picture 10. Revenue of small and medium-sized enterprises in 2011 Picture 10. Revenue of small and medium-sized enterprises in 2011

Main regions of activity
ТОP-1000 companies are unequally located across the country and registered in 77 regions of Russia. Almost 48% of the largest enterprises in terms of revenue are located in Moscow, Moscow region and St. Petersburg (Picture 11).

Picture 11. Distribution of TOP-1000 revenue by regions of Russia in 2011 Picture 11. Distribution of TOP-1000 revenue by regions of Russia in 2011

Financial position score
An assessment of the financial position of TOP-1000 companies shows that in 2020 the largest part have the average financial position (Picture 12).

Picture 12. Distribution of TOP-1000 companies by financial position score in 2020 Picture 12. Distribution of TOP-1000 companies by financial position score in 2020

Solvency index Globas
In 2020 the most of TOP-1000 companies got superior/high or strong/medium Solvency index Globas, this fact shows the ability of the companies to meet their obligations in time and fully (Picture 13).

Picture 13. . Distribution of TOP-1000 companies by Solvency index Globas in 2020 Picture 13. . Distribution of TOP-1000 companies by Solvency index Globas in 2020

Conclusion
A complex assessment of activity of the largest Russian companies of the service sector, taking into account the main indexes, financial ratios and indicators, demonstrates the presence of positive trends within 2006-2011 (Table 1).

Table 1. Favorable and unfavorable trends, assessment factors, possible forecast of development during the crisis
Trends and assessment factors Relative share, % Possible forecast
Dynamics of active companies up10  
Growth rate of active companies up10 During the acute phase of crisis the number of active companies may decrease.
Dynamics of average net assets value up10  
Growth/drawdown rate of average net assets value down-10 During the crisis recovery the growth rate of average net assets may decrease
Increase / decrease in the share of enterprises with negative net assets up10 During the acute phase of crisis number of enterprises with negative net assets may increase
Dynamics of average revenue up10  
Growth/drawdown rate of average revenue down-10 In time of crisis the growth rate of revenue may decrease
Dynamics of average profit down-10 In time of crisis and its recovery the profit may decrease
Growth/drawdown rate of average net profit (loss) down-10  
Increase / decrease in average net profit of companies up10  
Increase / decrease in average net loss of companies down-10 In time of crisis and its recovery the net loss may increase
Increase / decrease in average values of current liquidity ratio up5  
Increase / decrease in average values of ROI ratio up10 During the acute phase of crisis the ROI ratio may decrease
Increase / decrease in average values of assets turnover ratio, times up10  
Share of small and medium-sized businesses by revenue more than 20% up10  
Regional concentration down-5  
Financial position (the largest share) up5  
Solvency index Globas (the largest share) up10  
Average value of factors up3,1  

Up favorable trend (factor), Down unfavorable trend (factor).

Ranking
Solvency of service companies

Information agency Credinform represents a ranking of the largest Russian service companies. The provided personal services (laundry, dry cleaning of fabric and fur items, hairdressing and beauty salons, funeral services, saunas, wellness centers, fitness centers, social services, pet care, etc.) with the largest volume of annual revenue (TOP-10) were selected for the ranking, according to the data from the Statistical Register for the latest available periods (2006 - 2011). They were ranked by the solvency ratio (Table 1). The analysis was based on the data of the Information and Analytical System Globas.

Solvency ratio (х) is equity to total assets. The ratio indicates the company's dependence on external loans. The recommended value is >0,5.

The value below the minimum limit indicates a strong dependence on external sources of funds, which, if market conditions worsen, can lead to liquidity crisis and unstable financial position of the company.

For the most complete and objective view of the financial condition of the enterprise, it is necessary to pay attention to the complex of indicators and financial ratios of the company.

Table 1. Net profit, revenue, solvency ratio, solvency index Globas of the largest Russian service companies (TOP-10) in 2008 – 2011
Name, INN, region, activity Revenue, million RUB Net profit (loss), million RUB Solvency ratio (x), >0,5 Solvency index Globas in 2020
2009 2011 2009 2011 2009 2011
1 2 3 4 5 6 7 8
LLC LINDSTROM
INN 7816659619 Saint Petersburg
Laundry and dry cleaning of fabric and fur product
down550,1 up661,1 up89,5 up99,6 up0,99 down0,95 169 Superior
JSC LUZHNIKI OLYMPIC COMPLEX
INN 7704077210 Moscow
Health and fitness
up1 401,6 up2 185,7 up352,3 down-201,6 up0,80 up0,83 232 Strong
JSC RITUAL-1
INN 7731137099 Moscow
Funeral and related services
down359,2 down317,8 down15,5 down2,9 down0,71 up0,74 256 Medium
GBU RITUAL
INN 7743096224 Moscow
Funeral and related services
up2 227,7 down2 143,8 up41,0 down26,2 down0,70 up0,63 Not assigned
JSC FUNERAL HOME GORBRUS
INN 7720018290 Moscow region
Funeral and related services
up233,1 up342,9 up12,6 up27,8 up0,66 down0,43 278 Medium
LLC SANDUNOVSKIE BANI
INN 7702093778 Moscow
Health and fitness
up348,2 up476,6 down56,8 up58,7 down0,58 down0,41 121 Superior
JSC STIKS-S
INN 7710321266 Moscow
Funeral and related services
down449,0 up483,5 up4,7 down3,3 up0,34 up0,39 275 Medium
JSC PASSAZHIR SERVIS
INN 7606043703 Yaroslavl region
Laundry and dry cleaning of fabric and fur product
up161,7 up365,1 up16,2 up37,2 up0,37 down0,29 237 Strong
LLC MEGGI-2001
INN 5024048699 Moscow region
Laundry and dry cleaning of fabric and fur product
up1 370,2 down529,7 down-5,3 down-13,6 down0,07 down-0,14 384 Weak
Average value for TOP-10 up762,2 down783,5 down59,7 down4,8 up0,55 down0,49  
Average value for TOP-1000 up23,5 up24,6 up1,2 down0,4 down0,27 down0,25  

вверх growth of indicator to the previous period, вниз decrease of indicator to the previous period

The average indicator of the solvency ratio is above the average value of TOP-1000. Four companies have the value above the recommended one, and four companies improved their figures in 2011 compared to 2009.

Picture 1. Solvency ratio and revenue of the largest service companies (TOP-10) Picture 1. Solvency ratio and revenue of the largest service companies (TOP-10)

During six years, the average solvency ratio values of TOP-1000 companies are below the recommended one with a trend to decrease (Picture 2).

Picture 2. Change in the average solvency ratio values of the largest Russian service companies (TOP-1000) in 2006 – 2011 Picture 2. Change in the average solvency ratio values of the largest Russian service companies (TOP-1000) in 2006 – 2011