Net profit ratio of the largest publishers of newspapers and magazines in Russia
Information agency Credinform prepared a ranking of publishers of newspapers and magazines in Russia.
The companies with the highest volume of revenue were selected for this ranking according to data from the Statistical Register for the latest available period (for the year 2012). These enterprises were ranked by decrease in net profit ratio.
Net profit ratio (%) is the ratio of net profit (loss) of a company to net sales. It shows how profitable were sales of a company.
There is no specified value, that’s way it is recommended to compare companies of the same branch or ratio's change with time in one specific organization. If indicators are negative, it means that company has net loss. The higher is the net profit ratio, the more effective is finally company’s activity.
| № | Name | Region | Turnover for 2012, in mln RUB | Net profit ratio, % | Solvency index GLOBAS-i® |
|---|---|---|---|---|---|
| 1 | Feshn Press LLC INN: 7743002018 |
Moscow | 3 099,1 | 23,5 | 165(the highest) |
| 2 | Konde Nast KCJSC INN: 7709244433 |
Moscow | 2 785,0 | 16,1 | 170(the highest) |
| 3 | Izdatelstvo SEM DNEI CJSC INN: 7703038770 |
Moscow | 2 323,0 | 12,2 | 157(the highest) |
| 4 | Herst Shkulev Media LLC INN: 7708183322 |
Moscow | 2 945,4 | 8,9 | 180(the highest) |
| 5 | Izdatelsky dom Burda CJSC INN: 7705056238 |
Moscow | 3 081,0 | 5,0 | 254(high) |
| 6 | Aktion-Media CJSC INN: 7702189092 |
Moscow | 2 235,6 | 1,7 | 268(high) |
| 7 | Izdatelstvo Rossiiskaya gazeta CJSC INN: 7714010896 |
Moscow | 3 980,4 | 1,0 | 220(high) |
| 8 | Kommersant.Izdatelsky Dom CJSC INN: 7707120552 |
Moscow | 2 700,1 | 0,7 | 203(high) |
| 9 | IZDATELSKY DOM KOMSOMOLSKAYA PRAVDA CJSC INN: 7714037217 |
Moscow | 4 936,3 | 0,2 | 211(high) |
| 10 | AINYUS LLC INN: 7743814193 |
Moscow | 1 825,9 | -8,0 | 299(high) |

Picture 1. Net profit ratio and turnover of the largest publishers of newspapers and magazines in Russia (TOP-10)
Cumulative turnover of the first 10 largest publishers of newspapers and magazines made 29 911,8 mln RUB at year-end 2012, that adds up to 47% of the revenue of TOP-100 companies. The average value of the net profit ratio of TOP-100 is 5,6%.
All publishers of TOP-10 are located in Moscow; the capital keeps lead in this segment without doubt.
The highest value of the net profit ratio was shown by FESHN PRESS LLC (23,5%), which puts out such magazines as: «Cosmopolitan», «Men's Health», «Esquire», «Populyarnaya mehanika», «Robb Report Rossiya» etc.
The indicator value, being higher, than branch average, was reached also by following publishers: Konde Nast CJSC (16,1%), magazines «Vogue», «Glamour», «GQ» etc, Izdatelstvo SEM DNEI CJSC (12,2%), magazine «7 Dnei», as well as Herst Shkulev Media LLC (8,9%), magazines «ELLE», «PSYCHOLOGIES», «MAXIM», «Marie Claire» etc. The mentioned companies are the most efficient and profitable in terms of final financial result. Moreover, according to the independent estimation of solvency, developed by the Information agency Credinform, all companies showed the highest rating, that excludes the financial inability in the foreseeable future. Now therefore, the publishers with the highest solvency index are the most attractive for the investment of funds for the purpose of profit earning.
Other participants of the ranking occurred to be less profitable publishers, in spite of large turnover, there are big expenses; AINYUS LLC (newspapers «Izvestiya», «Zhizn», «Tvoi den», magazine «Bubble»), and in any case, has net loss. But along with this their solvency is at a high level, what minimizes the bankruptcy risk.
It is clear, that the field of so called «glamour» is financially more profitable, than general interest media. The brands recognizable in the whole world have successfully become naturalized in Russia and are in great demand by people, keeping an eye on fashion trends and the life of stars.