Internet Services Market in Russia – Review 2014

According to The Russian Association for Electronic Communications (RAEC), the Runet’s (Russian term for Internet in Russian language) aggregate revenue 2014 is approximately at the level of 2013 amounting to about 14.6 million EURO. The revenue of Internet dependent segments such as Internet access providers, e-commerce etc. has grown from 76 million EURO to 102 million EURO. According to experts, about 1.3 million people including freelancers work for companies in the Internet industry.

E-commerce covers 65% of the Russian Internet services market. Online-retail, electronic payments and digital content (video, music, books) are the most developing segments.

Credinform estimates that currently there are approximately 11,500 legal entities and sole entrepreneurs engaged in e-commerce in Russia.

Online travel is also one of the most promising sectors, especially following the much talked about large travel agency bankruptcies. According to Mr. Plutogarenko, head of RAEC, the aggregated revenue of the e-commerce sector as of 2014 has increased by 42% and amounted to 9.4 million EURO.

Thanks to the search engine advertising, video advertising and marketing services in social media, the Internet advertising sector has grown 18% in 2014. While the media advertising sector declined by 5% compared to 2013.

Experts also estimate a 7% annual growth of the Internet user community in Russia. 2014 statistics show that 73 million people use the Internet. According to a highly probable forecast, the number of Russian Internet users will increase by 3% and will reach 76 million people by 2020.

Russia’s internet users are using different gadgets simultaneously: computers and lap-tops, pads and mobile devices. Mobile Internet is becoming more and more popular: based on expert opinion, in 2014, 9% of users used mobile devices only.

RAEC experts forecasted an increase of the Russian Internet market revenue of approximately 20.7 million EURO by the end of 2014. Currently the Runet is in a crisis mode, as Mr. Plutogarenko notes, and thus anticipates only a 8-10% growth rate.

Profitability of sales of the chocolate manufacturers

Information Agency Credinform has prepared the ranking of the companies, engaged in manufacture of chocolate and chocolate products.

The largest enterprises in terms of revenue were selected according to the data from the Statistical Register for the latest available period (for the year 2013). Then, the companies were ranged by decrease in profitability of sales.

Profitability of sales (%) shows the share of operating profit in the sales volume of the company, in other words – the profit share in each earned ruble. Usually it is calculated as a ratio of net profit (profit after tax) for a certain period to sales volume (in monetary terms) for the same period. The recommended values are different, depending on the industry.

Profitability of sales ratio characterizes the efficiency of the industrial and commercial activity and shows the net profit from each ruble of sales. In other words, the company’s funds, which remained, after covering the cost of production, interest and tax payments. The ratio characterizes the most important aspect of company’s activity – the sales of main production, and also allows to estimate the share of prime cost in the sales.

Profitability of sales is an indicator of the company’s price policy and shows its ability to control the expenses. The ratio is often used for assessment of company’s operational efficiency. However it should be taken into account, that at equal values of revenue, operational expenses and profit before tax, the profitability of sales ratio of two companies can be significantly different, due to the influence of interest payments on net profit.

It should be noted, that the profitability of sales ratio doesn’t consider the planned effect from long-term investment. For example, when the profit-making organization start using new advanced technologies or types of production, that require large investment, the profitability of sales ratio may temporarily decrease. However, if the strategy was chosen correctly, the expenditures will be repaid in the future, and in that case, the decrease in profitability of sales in the reporting period doesn’t mean the low company’s efficiency.

Table 1. Revenue, profitability of sales and solvency index of the largest enterprises, engaged in manufacture of chocolate products (Top-10)
NameRegionRevenue, mln. rubles, 2013Profitability of sales, %Solvency index GLOBAS-i®
INN 7708029391
Moscow 8 053,5 17,9 164 the highest
INN 5045016560
Moscow region 72 262,0 15,5 175 the highest
3 CJSCFerrero Russia
INN 5044018861
Vladimir region 25 665,4 15,3 162 the highest
INN 4824033114
Lipetsk region 14 698,3 14,0 209 high
INN 7706043263
Moscow 9 078,0 13,8 145 the highest
INN 4629046141
Kursk region 13 099,0 13,5 206 high
INN 7705033216
Moscow 8 947,2 6,4 152 the highest
INN 3321020710
Vladimir region 55 301,1 5,6 240 high
INN 7705739450
Moscow 86 179,0 4,8 271 high
INN 7830000190
Belgorod region 8 025,0 -9,1 317 satisfactory

chocolate manufacturers

Picture 1. Profitability of sales and revenue of the largest enterprises, engaged in manufacture of chocolate products (Top-10)

Manufacture of chocolate in Russia becomes unprofitable due to the devaluation of ruble and the restrictions on import of raw materials. Because of these facts, chocolate manufacturers are in difficult circumstances, some enterprises might even suspend their production.

The market experts note, that manufacture of chocolate in Russia by not less than 60% depends on import ingredients. Because of the devaluation of ruble, the cocoa products cost for enterprises, engaged in manufacture of chocolate, increased by more than 50% within a year. The experts also note, that the food embargo, imposed in August 2014, has also influenced on the prime cost of chocolate production, as it affected on supplies of nuts and dried fruits from the European Union countries, the USA, Canada, Australia and Norway.

Besides, the price of other raw materials, which are used for chocolate production, has increased at the same time. These, in particular, are sugar and dairy products, the share of which in the prime cost structure is 14% and 25% respectively.

The average customer price of 100 grams of chocolate in Russia increased by 38% within a year – from 49,1 RUB. (March 2014) to 62,1 RUB. (March 2015)

In February 2015 «KRASNYJ OCTYABR» and «BABAYEVSKY» already announced about the possible increase in prices for its products due to the rise in prices for imported raw materials. In November 2014 «BABAYEVSKY» admitted the possibility of stoppage in production of some sweets because of food embargo.

The annual revenue of the largest manufacturers, engaged in production of chocolate products (Top-10), according to the data for the latest available financial statements (for the year 2013) is amounted to 301,3 bln. RUB., the growth - 9,3%.

The highest ratio value in terms of revenue among the largest chocolate manufacturers in Russia have the following enterprises: OJSC CONFECTIONARY CONCERN BABAYEVSKY (17,9%), MARS LLC (15,5%) and CJSC Ferrero Russia (15,3%).

CONFECTIONARY CONCERN BABAYEVSKY – is the oldest enterprise in Russia and the part of Holding company United confectioners; it manufactures such well known types of sweets and chocolate as: Belochka Babaevskaya, Mishka, Visit, chocolate Vdohnovenie.

Mars LLC started its business in the Russian market in 1991 and in 1995 opened its first plant – the plant for production of chocolate in Stupino, Moscow region. However, in addition to production of chocolate, chewing gum and other confectionery in 4 Russian regions, Mars LLC also manufactures pet food. Within two decades Mars Incorporated has invested in the Russian market more than 1 bln. USD.

CJSC Ferrero Russia is the Russian subdivision of Ferrero Group of companies. Ferrero entered the Russian market in 1995 and introduced 5 leading brands: Raffaello, Kinder Chocolate, Kinder Surprise, Nutella and Tic Tac. The company’s production is represented in more than 100 Russian cities. The combined share of Ferrero (in monetary terms) in Russia amounted to 15,7% in those market segments, where Ferrero production is represented (including packaged chocolate, biscuits, chilled snacks, chocolate paste and refreshing dragee).

9 out of 10 participants from the Top-10 list have the highest and high solvency index, that shows the ability of enterprises to meet their obligations in time and fully; the risk of unfulfillment is low.