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Solvency ratio of enterprises involved in advertising business
Information agency Credinform prepared a ranking of companies engaged in advertising business.
The enterprises with the highest volume of revenue were selected for this ranking according to the data from the Statistical Register for the latest available period (for the year 2012). These firms were ranked by decrease in the value of solvency ratio. It shows company’s dependence on external borrowings.
Recommended value: > 0,5.
The indicator is interesting first of all for investors, engaged in long-term investing, i.e. the ratio characterizes firm's ability to satisfy its long-term obligations.
It’s to be understood that recommended values can differ essentially as well for enterprises of different branches, as for organizations of the same industry.
For getting of the most comprehensive and fair picture of the financial standing of an enterprise it is necessary to pay attention not only to industry-average indicators in the branch, but also to all presented combination of financial data.
| № | Name | Region | Turnover, in mln RUB, for 2012 | Solvency index, (х) | Solvency index GLOBAS-i® |
|---|---|---|---|---|---|
| 1 | GELLERI SERVIS LLC INN: 7714564333 |
Moscow | 4 270,1 | 0,31 | 246 high |
| 2 | Pablisiz Grupp Media Evraziya LLC INN: 7743068844 |
Moscow | 3 356,8 | 0,28 | 187 the highest |
| 3 | Media servis – Video Interneshnl ZAO INN: 7723141052 |
Moscow | 3 308,6 | 0,28 | 190 the highest |
| 4 | GrupEm LLC INN: 7731529770 |
Moscow | 12 144,5 | 0,27 | 250 high |
| 5 | BRAITMEDIA LLC INN: 7707600213 |
Moscow | 4 692,0 | 0,21 | 254 high |
| 6 | Russ Autdor LLC INN: 7731196087 |
Moscow region | 4 178,8 | 0,21 | 228 high |
| 7 | Autdor Marketing LLC INN: 7709272021 |
Moscow | 7 533,1 | 0,17 | 296 high |
| 8 | GRUPEMAUTDORLLC INN: 7731568779 |
Moscow | 3 988,9 | 0,17 | 230 high |
| 9 | KOMPANIYA MEDIA-STATUS LLC INN: 7718840440 |
Moscow | 3 734,9 | 0,10 | 230 high |
| 10 | KOD OF TREID ZAO INN:7710601954 |
Moscow | 3 137,6 | 0,01 | 313 satisfactory |
Picture 1. Solvency ratio, turnover of the largest enterprises engaged in advertising business (TOP -10)
The turnover of the largest enterprises involved in advertising business (TOP-10) made 50,345 bln RUB. The leaders accumulate up to 20% of sales revenue of all companies of the branch. The average solvency ratio of TOP-10 list is 0,2, what is less than recommended values. This points to that the mentioned service sector is dependent enough on attracted funds, what is explained to a large extent by specific character of its work – advertising and PR orders, contract cost are not always constant values.
On the other hand, according to the independent estimation of the Information agency Credinform, the organizations of the TOP-10 list got a high and the highest solvency index (except KOD OF TREID ZAO), what can signal to a potential investor, that the enterprises can pay off their debts in time and fully, while risk of default is minimal or low.
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