Article
Trends in production, distribution and of motion pictures, video films and television broadcasts

Information agency Credinform observes tendencies in the sphere of production, distribution and release of motion pictures, video films and television broadcasts.

The companies with the highest volume of revenue (TOP-10 and TOP-3000) were selected for the ranking, according to the data from the Statistical Register for the latest available periods (2015 and 2016). Analysis was based on the data from the Information and Asnalytical system Globas.

Legal forms and unreliable data

The most widespread legal form in the industry is a Limited liability company. Significant shares make non-public joint-stock companies (Picture 1).

Picture 1. Distribution of TOP-3000 companies by legal forms Picture 1. Distribution of TOP-3000 companies by legal forms

Following the results of the investigations of the Federal Tax Service of the RF, almost 9% of companies in the industry are entered records about unreliable data to the Unified state register of legal entities (EGRUL) (Picture 2).

Picture 2. Shares of TOP-3000 companies, with records in the EGRUL about unreliable data Picture 2. Shares of TOP-3000 companies, with records in the EGRUL about unreliable data

Sales revenue

Revenue of 10 leaders of the industry in 2016 was 31% from the total revenue of the 3000 largest companies. This demonstrates relatively high level of competition in the industry. The largest company in terms of revenue volume in 2016 was LLC SOLYARIS PROMO PRODUCTION – enterprise involved in filming and television content production for Russian and foreign TV channels; production and producing of feature films; entitling Russian TV channels with rights for foreign films exhibition; managing of music TV channel TNT MUSIC; developing of promising projects in the sphere of Internet and mobile technologies; launching premium-class restaurants (Picture  3).

Picture 3. Shares of TOP-10 companies in the total revenue of 2016 of TOP-3000 Picture 3. Shares of TOP-10 companies in the total revenue of 2016 of TOP-3000

The best results in the industry in terms of revenue volume for a ten-year period were reached in 2011. During crisis periods in the economy in 2012, 2013 and 2015 average industrial values have decreased. In general, the tendency for increasing of revenue volume is observed (Picture 4).

Picture 4. Change in average industrial values of revenue in the sphere of film making companies in 2007 – 2016 Picture 4. Change in average industrial values of revenue in the sphere of film making companies in 2007 – 2016

Profit and loss

Profit volume of 10 leaders of the industry in 2016 was 32% of the total profit of TOP-3000 companies. LLC CENTRAL PARTNERSHIP SALES HOUSE takes lead in 2016 in terms of profit volume – one of the largest television and film distributors in Russia (Picture 5).

Picture 5. Shares of  TOP-10 companies in the total profit volume of TOP-3000 companies in 2016 Picture 5. Shares of TOP-10 companies in the total profit volume of TOP-3000 companies in 2016

Average industrial values of the companies` profit indicators for ten years are not stable. Negative values of the indicator were observed in 2008 – 2009 and 2015. In general, profit indicators have increasing tendency. The best results in the industry were shown in 2014 (Picture 6).

Picture 6. Change of the average industrial indicators of profit for film making companies in 2007 – 2016 Picture 6. Change of the average industrial indicators of profit for film making companies in 2007 – 2016

Among the TOP-3000 group 896 loss-making companies or 30% were observed in 2015. The amount increased to 837 companies or by 28% in 2016. Besides, average amount of loss has 13% increased. For the rest of TOP-300 companies, average amount of profit has 14% decreased for the same period (Picture 7).

Picture 7. Amount of loss-making companies, average values of loss and profit for TOP-3000 companies in 2015 – 2016 Picture 7. Amount of loss-making companies, average values of loss and profit for TOP-3000 companies in 2015 – 2016

Key financial ratios

For ten years average indicators of current liquidity ratio in the industry were below the interval of the recommended values – from 1,0 to 2,0 and higher, except for 2008 (Picture 8).

In general, indicator of the ratio has decreasing tendency.

Current liquidity ratio (the relation of the amount of current assets to short-term liabilities) shows the sufficiency of company’s funds for repayment of its short-term liabilities.

Solvency ratio (equity to balance sheet amount) shows the dependence of the company on external loans. The recommended value: >0,5. A value less than a minimum one indicates high dependence on external sources of funds.

A calculation of practical values of financial ratios, which might be considered as normal for a certain industry, has been developed and implemented in the Information and Analytical system Globas by the experts of Information Agency Credinform, having taken into account the current situation in the economy as a whole and in the industries. For shipbuilding industry practical value of the solvency ratio is from 0,02 to 0,85 in 2016.

For a ten-year period average indicators of the ratio were lower than recommended values for eight years and in the interval of practical values for the whole period (Picture 8).

In the whole, indicator of the ratio has decreasing tendency.

Picture 8. Change of average industrial values of the current liquidity and solvency ratios for film-making companies in 2007 – 2016 Picture 8. Change of average industrial values of the current liquidity and solvency ratios for film-making companies in 2007 – 2016

During ten years unstable indicators of the return on investments ratio with decreasing tendency were observed. In 2008 – 2009 and 2015 indicators decreased to negative values (Picture 9). The ratio is net profit to the total equity and long-term liabilities and demonstrates profit from the equity involved into commercial activities and long-term external funds of the company.

Indicators of the product (service) profitability ratio were relatively stable with decreasing tendency (Picture 9).

The ratio is sales revenue to expenses from ordinary activities. Totally, profitability indicates the economic efficiency of production.

Picture 9. Change of average industrial values of the return on investments and the product profitability ratios for film-making companies in 2007 – 2016 Picture 9. Change of average industrial values of the return on investments and the product profitability ratios for film-making companies in 2007 – 2016

The assets turnover ratio is sales revenue to average total assets for a period and characterizes the effectiveness of using of all available resources, regardless the source of their attraction. The ratio shows how many times per year the full cycle of production and circulation is performed, generating profit.

The equity turnover ratio is calculated as a ratio of revenue to yearly average sum of equity and demonstrates the company’s usage rate of total assets.

For ten years both ratios of business activity demonstrated increasing tendency (Picture 10).

Picture 10. Change of average industrial values of the business activity ratios for film making companies in 2007 – 2016 Picture 10. Change of average industrial values of the business activity ratios for film making companies in 2007 – 2016

Production and services structure

Major part of TOP-3000 companies specializes in production of motion pictures, video films and television broadcasts (Picture 11).

Picture 11. Distribution of TOP-3000 companies by types of output, % Picture 11. Distribution of TOP-3000 companies by types of output, %

Dynamics of business activity

Over a 25-year period, the registered companies from TOP-3000 list are unequally distributed by the year of foundation. Most of companies in the industry were founded in 2014. In general, increasing tendency for amount of registered companies is observed (Picture 12).

Picture 12. Distribution of TOP-3000 companies by years of foundation Picture 12. Distribution of TOP-3000 companies by years of foundation

Outstanding interest for production, distribution and release of motion pictures, video films and television broadcasts was paid after 2010 (Picture 13).

Picture 13. Average amount of TOP-3000 companies, registered per year, in terms of foundation periods Picture 13. Average amount of TOP-3000 companies, registered per year, in terms of foundation periods

Main regions of activity

Film making companies are distributed unequally on the territory of the country. Most of the companies are registered in Moscow – the largest financial center of the country (Picture 14).

TOP-3000 companies are registered in 80 regions of Russia.

Picture 14. Distribution of TOP-3000 companies throughout regions of Russia Picture 14. Distribution of TOP-3000 companies throughout regions of Russia

The majority of film making companies is centered in the Central Federal District of the RF (Picture 15).

Picture 15. Distribution of TOP-3000 companies throughout federal districts of Russia Picture 15. Distribution of TOP-3000 companies throughout federal districts of Russia

Share of companies from the TOP-3000 group, having branches or representative offices, amounts to 1,2%.

Participation in arbitration proceedings

Overwhelming majority of companies in the industry does not participate in arbitration proceedings or participate inactively (Picture 16).

Picture 16. Distribution of TOP-3000 companies by participation in arbitration proceedingsх Picture 16. Distribution of TOP-3000 companies by participation in arbitration proceedings

Reliability index

In terms of signs of «fly-by-night» or unreliable companies the majority of companies demonstrate extremely low risk of cooperation (Picture 17).

Picture 17. Distribution of TOP-3000 by Reliability index Picture 17. Distribution of TOP-3000 by Reliability index

Financial position score

Assessment of financial state of the sector’s companies indicates that the most of the companies have an average financial standing. However, share of companies that have unstable or critical financial standing amounts to significant amount of 40% (Picture 18).

Picture 18. Distribution of TOP-3000 companies by Financial position score Picture 18. Distribution of TOP-3000 companies by Financial position score

Liquidity index

31% of the sector`s companies demonstrate an extremely low levels of bankruptcy risk in the short-term period. Companies with maximum and above average levels of risk make the same share (Picture 19).

Picture 19. Distribution of TOP-3000 companies by Liquidity index Picture 19. Distribution of TOP-3000 companies by Liquidity index

Solvency index Globas

Most of the TOP-3000 companies have got from superior to medium Solvency index Globas that shows their ability to pay debts in time and to the full extent (Picture  20).

Picture 20. Distribution of TOP-3000 by Solvency index Globas Picture 20. Distribution of TOP-3000 by Solvency index Globas

Therefore, complex assessment of film making companies, taking into accounts key indexes, financial figures and ratios, demonstrate relatively favorable trends within the industry.

Ranking
Profitability of products (services) of the largest Russian film industry companies

Information agency Credinform offers a ranking of the largest Russian film industry companies (companies, producing, selling and distributing movies, videos and television programs). The companies with the largest volume of annual revenue (TOP-10) were selected for the ranking, according to the data from the Statistical Register for the latest available periods (for 2015 and 2016). Then (Table 1) they were ranked by product profitability ratio. The analysis is based on data of the Information and Analytical system Globas.

Product profitability ratio is calculated as the relation of sales revenue to expenses from ordinary activity. Profitability in general indicates the economic efficiency of production. The analysis of product profitability allows to conclude about the expediency of release of products or services. There are no normative values for indicators of this group, because they vary strongly depending on the industry.

The experts of the Information agency Credinform, taking into account the actual situation both in the economy as a whole and in sectors, has developed and implemented in the Information and Analytical system Globas the calculation of practical values of financial ratios that can be recognized as normal for a particular industry. For film industry companies the practical value of product profitability ratio was from 5,62% in 2016

For getting of the most comprehensive and fair picture of the financial standing of an enterprise it is necessary to pay attention to all combination of indicators and financial ratios.

Table 1. Net profit, revenue, product profitability ratio, solvency index Globas of the largest Russian film industry companies (TOP‑10)
Name, INN, region Revenue, mln RUB Net profit, mln RUB Product profitability ratio, % Solvency index Globas
2015 2016 2015 2016 2015 2016
1 2 3 4 5 6 7 8
SINEMASET LLC
INN 7814142737 St. Petersburg
1 563,2 1 655,4 134,0 83,9 8,49 12,76 214 Strong
Walt Disney Studios Sony Pictures Releasing LLC
INN 7710658679 Moscow
4 879,6 6 598,8 177,0 278,0 6,19 7,26 165 Superior
SOLYARIS PROMO PRODAKSHN LLC
INN 7701380000 Moscow
4 748,1 9 577,9 33,8 21,8 20,58 6,84 276 Medium
CENTRAL PARTNERSHIP SALES HOUSE LLC
INN 7704632802 Moscow
4 162,0 5 185,6 -1 280,4 468,1 -2,57 6,09 265 Medium
PROKATNAYA KOMPANIYA FORMULA KINO LLC
INN 7704742724 Moscow
2 566,5 2 377,0 110,9 36,5 9,37 5,79 291 Medium
RAIZING STAR MEDIA LLC
INN 7704243411 Moscow
2 393,4 2 664,8 68,1 23,4 3,93 2,90 550 Insufficient
KINOKOMPANIYA KARO PREMYER LLC
INN 7704232681 Moscow
2 562,9 2 889,6 66,0 64,9 2,35 2,74 176 High
KINOMAX JSC
INN 7705995118 Moscow
3 145,1 3 708,6 -126,0 32,1 2,17 2,49 236 Strong
CINEMA PARK NJSC
INN 7705353706 Moscow
4 921,5 5 106,7 80,1 -166,0 1,94 2,47 550 Insufficient
COMEDY CLUB PRODUCTION LLC
INN 7725593209 Moscow
2 677,8 3 106,5 0,4 18,0 1,51 1,78 266 Medium
Total by TOP-10 companies 33 620,1 42 870,7 -736,1 860,8      
Average value by TOP-10 companies 3 362,0 4 287,1 -73,6 86,1 5,40 5,11  
Industry average value 40,5 41,1 -1,1 0,4 1,95 2,67  

The average indicator of the product profitability ratio of TOP-10 companies is below the practical value and above the industry average one. Four from TOP-10 enterprises increased revenue and net profit indicators in 2016 in comparison with the previous period. Other companies decreased revenue or profit indicators (are marked with red filling in columns 3 and 5 in Table 1).

Picture 1. Product profitability ratio and revenue of the largest Russian film industry companies (TOP-10) Picture 1. Product profitability ratio and revenue of the largest Russian film industry companies (TOP-10)

As a whole, over the past 10 years the industry average values of the product profitability ratio were below the practical value of 2016, with a downward trend (Picture 2).

Picture 2. Change in the average industry values of the product profitability ratio of the largest Russian film industry companies in 2007 – 2016 Picture 2. Change in the average industry values of the product profitability ratio of the largest Russian film industry companies in 2007 – 2016

Eight TOP-10 companies got Superior/High or Strong/Medium solvency index Globas, that testifies to their ability to repay their debt obligations timely and fully.

RAIZING STAR MEDIA LLC and CINEMA PARK NJSC got Insufficient solvency index Globas, in connection with the information on their participation as defendants in arbitration cases and the detection of negative signs of unreliable organizations.