Foreign name brands

Have you ever guessed many brands, describing themselves on Russian market as products with European or American history, are virtually Russian? It’s most likely that you are even the proud owner of such article, being unsuspicious of it.

As it happens, Russian consumers are seriously susceptible to foreign sonorous names, especially if they are supported by a beautiful legend. This was set up as far back as during USSR-times, when imported goods were a big shortage and available not for many people. Imported article built a certain public image for its owner. That is why after the dissolution of the USSR, the consumers swept away from shelves everything that even remotely resembled the foreign born. Therewith, foreign goods had always higher price in comparison with domestic products.

Domestic manufacturers decided to avail themselves of consumer's love of all foreign and make a pretty penny out of it. Only a couple of details: foreign sonorous name, beautiful legend, rememberable slogan (Italy style, Germany quality, English traditions etc.) and the consumer is ready by himself to pay much more.

All foreign name brands can be divided into two groups. To the first one belong companies which don't conceal its Russian origin, but herewith have foreign sonorous name. Production of such enterprises has usually adequate price-quality relationship. Companies of the second group are more sophisticated, with the purpose to earn larger profit they disseminate active the myths and legends of the foreign born of their products. In both cases most of goods are manufactured in China, where specialized factories exist which produce absolutely identical goods made-to-order by manufacturers, but with different labels and packages. It is fair to say that not many articles manufactured in China are of low quality, in most cases goods are produced in large plants, with observance of all standards. Certainly there are examples of low-quality goods, but, as a rule, these brands don’t exist for a long time.

Here is far from being the whole list of brands, describing themselves as foreign, but virtually being Russian:

Brand	Company - brand owner	Products	ТМ
Vitek	GOLDER-ELEKTRONIKS LLC	Household appliances
Scarlett	Arima Holding Corp (joint Russian-Chinese enterprise, registered in offshore area of British Overseas Territories)	Household appliances
Bork	BORK Electronic Gmbh (single shareholder is from Russia -  Biryulin Maksim Vasilevich)	Premium Household appliances
Greenfield, Tess, Jardin	Orimi Treid LLC	Tea, coffee
Carlo Pazolini	Carlo Pazolini Group, registered in Italy, CEO – Iliya Reznik	Medium-medium high footwear
Ralf Ringer	Ralf Ringer CJSC	Footwear
Tervolina	TERVOLINA LLC	Footwear
Mascotte	Moskot-Shuz LLC	Footwear
befree, ZARINA, LOVE REPUBLIC	MalonFashnGrupJSC	Clothing
Erich Krause	Ofis Premier CJSC	Office goods
Savage, People, Lawine	Savazh LLC	Clothing

With the help of the information and analytical system GLOBAS-i®, developed by the Information Agency Credinform, you will find all information on any Russian company you are interested in, as well as you will be able to check it for due diligence and solvency by using of independent indexes, worked out by the company's analytics.