Ranking

Current liquidity ratio of the largest toys manufacturers

Information Agency Credinform has prepared the ranking of the largest Russian toys manufacturers

Top-10 enterprises, ranged by decrease in revenue, were selected according to the data from the Statistical Register for the latest available period (for the year 2014); the liquidity ratio was calculated for each company (if data are available).

The current liquidity ratio (х) is a ratio of total working capital and short-term liabilities. It shows the sufficiency of funds to repay the obligations, execution date of which comes earlier than 12 months. 

The recommended value: from 1,5 to 2,5. It should be understood, that actual data may significantly vary from the presented normative range for enterprises of different and same industries. 

There are highly liquid, low liquid and illiquid values (assets). The easier and faster you can exchange the asset, taking into account its full cost, the more liquid is the asset. The liquidity of the product is the speed of its implementation using nominal price without additional discounts. 

The ratio shows the ability of the company to meet its current (short-term) obligations using only current assets and characterizes not only company’s current solvency, but also the solvency in case of emergency. The higher is the rate, the better is the solvency of the company.

Both low and high ratios have negative effect. The ratio lower than 1 indicates about high financial risk, which is connected with the fact, that the company is not able to consistently pay its current bills. The ratio more than 3 may testify about the irrational capital structure; overly cautious financial strategy, which may lead to loss of the share in market. However it should be considered, that the ratio value may significantly vary, it depends on the area of activity, structure and quality of the assets etc. 

It should be noted, that the ratio doesn’t always give a full picture. Usually the enterprises, which easily receive money from the payment bills, and with low inventory stocks, may safely operate with a lower ratio value, than the companies with high inventory stocks and sales of goods on credit.

For the most full and fair opinion about the company’s financial condition, not only the average values of the indicators should be taken into account, but also the whole set of financial indicators and ratios.   

Table 1. Revenue, current liquidity ratio and solvency index GLOBAS-i® of the largest toys manufacturers (Top-10)  
NameRegionRevenue, mln. RUB,  2014Current liquidity ratio, (х)Solvency index GLOBAS-i®
1 LLC STELLAR
INN  6165021405
Rostov region 642,8 1,9 190 the highest
2 CJSC STEP PAZZLE
INN  7720249869
Moscow region 633,4 4,2 197 the highest
3 JSC VESNA
INN  4346008642
Kirov region 520,7 17,7 168 the highest
4 LLC Kometa-Plus
INN  6714015660
Smolensk region 412,1 1,6 290 high
5 LLC ZVEZDA
INN  5025025461
Moscow region 386,7 - 337 satisfactory
6 LLC 7-YA
INN  7602033398
Yaroslavl region 374,8 2,8 219 high
7 LLC Hobby World
INN  7708812210
Moscow 278,6 0,9 366 satisfactory
8 LLC FANTAZER
INN  7728557047
Moscow 249,4 1,0 320 satisfactory
9 CJSC Ogonek Plant
INN  7724003577
Moscow 223,9 3,0 229 high
10 LLC Desyatoekorolevstvo
INN  7713321088
Moscow region 195,2 5,8 187 the highest
 
Current liquidity ratio of the largest toys manufacturers (Top-10) varies from 0,9 (LLC Hobby World), to 17,7 (JSC VESNA). And only two companies from the list are within the normative values of the ratio: the leader of the industry LLC STELLAR (1,9) and LLC Kometa-Plus (1,6). These companies have the optimal balance structure in terms of the relation of current assets and short-term liabilities to contractors.
 

the largest toys manufacturers

Picture 1. Current liquidity ratio and revenue of the largest toys manufacturers (Top-10)
 
The leader of Russian market LLC STELLAR started its history in 1994 as a small private firm, all the equipment of which consisted of two injection-molding machines. The main activity of the company was manufacture of plastic products; in particular plastic dishes and racks for CDs and cassettes. 
 
First steps in the development of children's toys domestic market started in 1997 with the manufacture of block constructor and cubes "Alphabet". A year later the main production line was manufacture of plastic children's toys.
 
All products are manufactured according to its own inventions, including the idea, design, appearance, technological preparation. At the moment the company creates the high-precision and high-speed tool for production of plastic toys parts.
 
Today the range of toys, produced by STELLAR, is more than two hundred items. STELLAR is one of the leading companies in the Russian market and widely known in the CIS countries.
Since 2005 the development of the package in the form of toy for the confectionery industry has been started, the patent on manufacture of two-component container in the form of toys for ice cream packaging was acquired. It is possible to package two different products separately from each other.
 
According to the latest financial statements (2014), the annual revenue of market leaders (Top-10) amounted to 3,92 bln. RUB, that is 3,2% higher than total turnover of the largest manufacturers in 2013. The revenue growth didn’t compensate the higher rates of price growth in general within the economy; the manufacturers face with the increase in production costs while reducing of sales profitability.